The Power of Retail PR
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With the growth of online shopping at its fastest for three years, should shopping centres be feeling cautious about the future?
With the growth of online shopping at its fastest for three years, and the latest figures from IMRG (Interactive Media in Retail Group) revealing that shoppers spent a whopping £5.1billion online during March 2011, should shopping centres be feeling cautious about the future?
Interdirect says that with good PR, including positive media relations, working with local partners, promoting events, and developing internal communication, and an interactive and innovative online presence, shopping centres have little to worry about.
Whilst it is convenient to shop online, there is no beating the ‘retail therapy’ and social interaction aspect of visiting a shopping centre, where you can spend the day with friends or family trying before you buy and taking the time to enjoy hundreds of shops under one roof.
Working alongside online retail, shopping centres can offer a ‘real life’ experience that is what ‘a night out with friends’ is to ‘a night on facebook’ - it doesn’t compare! And if shoppers feel the need to stay digitally connected when in the ‘real world’, now they can, with many shopping centres providing touch screen technology to communicate more effectively with customers, offering interactive services, such as way-finding.
By driving publicity in both traditional and online media, shopping centres can increase footfall and get more people shopping in store.
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