Buy Life - The Washable Point of Sale for a Great Cause
Interdirect loves this concept for the Keep a Child Alive Campaign, where your T-shirt becomes a washable Point of Sale.
The "Buy Life" concept is a very clever campaign for Keep a Child Alive. It enables you to buy a t-shirt for $35 which is aimed at raising funds and awareness for the plight of Aids and HIV sufferers in Africa and India.
As with any retail process the ease with which the customer can give their money and so the ease with which it can be received is a major obstacle, and websites like Just Giving have proven how e-commerce can massively increase donation levels for charities.
This project takes it one step further with these T-shirts which enable you, once the app is downloaded, to scan the barcode and donate directly to the campaign.
So as you are at work, in the bar or even just walking down the street friends and family, and even philanthropic strangers can scan your t-shirt and donate to this great cause.
Buy you T-shirt here
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