ASA Gets Stuck Into Digital
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Interdirect is always eager to help its clients in any way it can. In the interest of this Interdirect wanted to make sure its clients were aware of the new ASA regulations which come into force as of March 2011. The regulations will be extended to cover marketing communications on organisations’ own websites and other non-paid-for space under their control.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
The new remit will cover Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation. In addition it will cover marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.
The new ASA ruling as mentioned relates to the content of a website which is generated in house so, if you haven’t had the opportunity already, it may be something worth passing onto to your legal team to check through and verify.
As always though Interdirect is here to offer the best service to its customers so please don’t hesitate to contact a memeber of the team on sales@interdirect.co.uk if you have any questions.
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