Yate Shopping Centre Gets a Digital Makeover
Yate Shopping Centre in South Gloucestershire has been given a fresh new look thanks to an innovative website from Interdirect, helping to position the centre as the leading retail destination in the South West.
The new website provides a range of intuitive design functions to improve user navigation and an updated content management system (CMS) to give internal system administrators complete control over the website’s content.
Built using Interdirect’s bespoke CMS, SiteMachine, Yate now has the ability to manage its own image libraries, update event information regularly, and bring the latest store offers and promotions direct to shoppers. The website also features an interactive wayfinding system, a fully integrated centre map and allows users to see what’s happening in and around Yate in the ‘Things to Do’ section.
Andrew Lowrey, Centre Manager at Yate Says: “We are really pleased with the new design of the website, and it is a fantastic milestone in the centre’s revamp. Interdirect has been instrumental in driving the website’s intuitive functionality, which has significantly improved the user experience.”
The website is just one of the highlights of the centre’s revamp to promote the destination and offer a unique retail experience – visit www.yateshoppingcentre.co.uk for more information.
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