Interdirect Is On The Leading Edge - What's New?
With its commitment to stay on the leading edge of technology, and so many of its clients wanting the very latest in mobile and tablet applications, Interdirect is working on an innovative idea that enables the real world to collide with the virtual, bringing a little bit of magic to your ordinary logo, product packaging, poster etc. Free applications such as Blippar enable you to view interactive content by using your camera to hover over a static image, bringing your brand to life; and Interdirect is working with technologies that will enable it to embed these facilities within its clients' own applications.
Augmented Reality is emerging technology that will enable Interdirect to take its clients' ideas and turn them into a creative, fun and interactive experience. By holding up your phone or tablet (must have a camera) you will receive an instant response - whether a web link, video, audio, coupon or even a 3D product experience, game, or even a cookery book!
Nicholas Mann, founder and managing director of Interdirect says: “This new technology enables Interdirect to develop interactive experiences like no other, and is a natural successor to the QR code. I am very excited about the scope of augmented reality – the possibilities are endless!"
Comments Comment moderation is enabled. Your comment will not appear until approved.
There are no comments for this entry.
205 Views