Facebook Places
Facebook Places – the much talked about new venture from the social media giant – isl an offering that may add significant value to the Facebook users’ experience.
Recently launched in the UK, ‘Places’ utilises the GPS system of any smartphone to identify your location and then enables you to tag yourself there, so communicating your location with the rest of your FB friends at any given moment. It also enables you to tag your friends in places you visit and view their comments on your location.
This feature has great scope for lifestyle brands like Red Bull, facilitating whole communities to connect at events and engage with the brand.
Inevitably there will be further questions of privacy raised with the addition of ‘Places’, but ultimately the generation it will appeal to already consider their habits to be public information and distribute it not just willingly but eagerly.
With this in mind, ‘Places’ may finally be the lucrative marketing tool Facebook has been looking for to finally fulfil its business promise.
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