Yahoo! Organic Results Switch To Bing
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Shashi Seth, Senior Vice President of Yahoo! Search Products announced today on their Blog that Bing now officially powers Yahoo's organic search results in USA and Canada, saying "Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada, with the UK to come."
Yahoo will still power their own search advertising (PPC) platform until later in the year when Microsoft Adcentre is integrated. This integration is expected to be completed in October, just before the Christmas period, so start planning your paid search Chrstmas campaigns to run on Adcentre, and bear in mind that there is likely to be new cost-per-click pricing to contend with.
Some of the new account management changes you will see are:
- Negative keyword expansion beyond 1026 characters
- Negative keywords at ad group or campaign level
- Web import options of any format - Google, Yahoo, or MSN
- Significant upgrades to the adCenter Desktop tool
- Search network controls - can choose just owned & operated properties, or search partners
- Reporting upgrades, including removal of the 92-day time limit
- Enhanced conversion tracking options, including revenue tracking
- Campaign performance dashboards
See the full article here
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