Interdirect Visits Marketing Live
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The Interdirect team had a great time yesterday at Marketing Week Live! which was once again a brilliantly organised show, perhaps with the exception of the slightly cringe worthy TV channel they created and aired around the building, which resembled something usually termed as afternoon telly!
The separate but integrated layout (the Data Marketing, Insight, In Store and Online Marketing Shows) worked brilliantly and conveyed the need for a holistic perception of Marketing, and an understanding that even with the advent of social media both data and insight still have a vital part to play in the marketing mix.
We attended some great seminars as well, including a surprise talk from LinkedIn Europe’s Managing Director, Kevin Eyres and Phillips Global Online Director, Hans Notenboom on powering the professional B2B conversation in this potent form of social media.
Other great talks included the BBC’s Head of Multi Platform Planning, Holly Goodier, on using insight to shape creative strategy and O2’s Customer Director, Tim Sefton, on the mobile company’s challenger mentality and stretching the brand.
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