Interdirect Launches New Website for Geoffrey Leaver
Geoffrey Leaver is a leading law firm with a strong local, national and international client base. They wanted a website that packed a punch and strengthened their market position, whilst clearly communicating their commitment to the “Clear Thinking Straight Talking” message of their recent re-brand.
Consequently the clarity of this message needed to be communicated through a user friendly website both from a client and admin perspective.
The website therefore required a powerful yet easy-to-use content management system that would enable Geoffrey Leaver to update its website whenever and as often as necessary. The solution was Interdirect’s easy-to-use SiteMachine product, which provides the underlying platform for the website.
The navigation and display of the website also needed to be clear and engaging. For example Interdirect developed a flash gallery that shows all their profile pictures within a moving slideshow. Each one can be clicked on to read further information about a particular person and find their direct contact details.
In the first week since the website has gone live it has received 420 hits with an average 3.5 minutes dwell time which is a great indication that the website has achieved its goal of communicating clearly. It also indicates that website visitors are being encouraged to navigate through the website and are really engaging with the content and the company.
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