Bing Updates Mobile Search
Bing Entertainment, the new iPhone app and now an update to its web search – it seems that Microsoft has got the spring back in its step!
Although Bing only recently elbowed itself into the mobile search market it has ambitions to become the universal default browser and as such is trying to engage the user with something which other search engines have yet to offer, aesthetics.
The Bing search option looks like an App, with clear menu buttons along the bottom (local, maps, directions, movies, weather, favourites) and fluid scrolling maps. Perhaps even more importantly though, the homepage features the signature background photo which looks perfect on the iPhone and makes the whole experience more enjoyable.
Google better start looking over its shoulder, the white space is looking increasingly dull.
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