Interdirect Launches Amazing MK Website
Interdirect is delighted to announce the launch of a new website for Amazing MK; the recently released brand for Milton Keynes that will be used to promote the city across Britain.
Amazing MK is an initiative developed by Destination Milton Keynes, Milton Keynes Council and Milton Keynes Partnership which aims to encourage and facilitate the promotion of the city through the local business community and in so doing help amplify the work which these organisations have already undertaken. The hope is that if all who live and work in Milton Keynes begin to promote this great, vibrant city, the campaign will be able to stretch across the length and breadth of the country.
Consequently, the micro site needed to contain all the information required to help this aim become a reality. For example users needed to be able to easily access all Amazing MK marketing collateral, such as pre-approved copy and imagery, quickly and easily. Other features, such as competitions, needed to be similarly easy to find. In addition the design needed to be clean and simple and draw on the new brand concept to ensure the Amazing MK experience was consistent with the overall destination marketing campaigns for the city.
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