Let's Colour - Great New Advert from Dulux
After Fallon’s colour advertising campaigns for Sony Bravia, every other execution which uses this evocative medium can seem like just a poor imitation, but this new ad from Dulux has a bit more originality about it.
It also shares another element with the Sony campaigns which is often forgotten by the other imitators, which is a great back story for a comprehensive PR campaign.
Although the "Bouncy Balls" where mesmerising in themselves, the ability to re-watch the advert and continue to find magic in the movement down the hill came from the national debate on whether the event really happened; on whether something as magical as this could occur in real life, on a real San Franciscan street...
It's great to see that another brand has realised that magic is made by more than just a moving image.
For more information on how the advert was done click here.
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