The iPad - A New Market Begins
On Saturday, Apple officially launched its “iPhone on steroids” (otherwise known as the iPad) in the U.S and sold an estimated 300,000 to the eagerly awaiting public. Consumers, so excited by their initial purchase, then continued their Apple shopping spree by buying close to 1 million apps and 250,000 e-books in just 24 hours.
Steve Jobs, Apple CEO, said, “iPad users on average downloaded more than three apps and close to one book within hours of unpacking their new iPad.”
The intimate sales relationship which exists between the iPhone and iStore is obviously set to be replicated with the iPad and so, just as with the mobile app market, many companies are jumping on the bandwagon in order to capitalise on the brand exposure available in this new market.
Guardian News & Media has already teamed up with photography firm Canon to publish the Guardian Eyewitness photography app for the iPad. The app will enable users to see the striking images, usually showcased in the centre spread of the newspaper, in quite literally a different light as they view them full-screen and in electronic format.
Ensuring websites are iPad friendly is another priority for brands. Clicker, the comprehensive search engine for TV content on the web, is launching a special iPad version of its site. Through indexing TV footage in HTML5, Quicktime and H.264 formatted videos the site will ensure that iPad users’ are able to watch everything they’ve searched for with minimum frustration.
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