Great Campaign from Tate + Lyle
Virtual lives, virtual worlds and now virtual baking!
This is a great campaign from sugar company Tate and Lyle to showcase their fair-trade products and get consumers to engage with their products.
The website lets you create your very own cake using ingredients like Tate and Lyle Fair Trade cocoa or icing and after baking (yes you get to see it bake!) and decorating your culinary masterpiece, you can email it to friends or share it on Facebook before entering it to win tea at The Ritz.
Why not start Baking now!
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