The iPad and the Media Industry
What impact is the iPad going to have on the Media Industry?
Can what The Economist called “a giant iPhone on steroids” really save this sickly sector from obsolescence?
With piracy and free downloads gradually letting the lifeblood from the Music and Publishing Industries, an easy-to-use touch screen device at a significant but still portable size, is likely to dramatically improve the users experience of reading, watching and listening online.
However as much as apple leads the way in technology, the failure of the Palm Pre and other touch phones to successfully compete with the iPhone demonstrates that their core asset is the iStore. It is this which will again block out competitors in the touch tablet market. With the ability to easily, not just download, but more importantly purchase and download high quality music, magazines, books and films, the media Industry should succeed in plastering the wound of piracy for while, as the benefits of quality and ease of accessibility encourage people to purchase media.
But can anything bought really compete with something that’s free? It may stop the bleeding temporarily but only time will tell if the iPad can really help the media industry heal the wound and fully recover.
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