Who Really Uses Twitter and How?
The Pew Research Centre has released the findings of their first study focused exclusively on Twitter According to the report, Twitter is still a niche product used by 8% of U.S. Internet users.
The platform’s relevance as a marketing tool may depend on your audience — it is relatively popular with urban and minority teens, but less popular among 30-something white, non-hispanics living in the suburbs. But with a reported 370,000 new users signing up daily, it could be just a matter of time before your customers catch on.
According to the report, some of the demographic groups who demonstrate relatively high levels of Twitter use include:
- Young adults: Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
- African-Americans and Latinos: Minority Internet users are more than twice as likely to use Twitter as are white Internet users.
- Urbanites: Urban residents are roughly twice as likely to use Twitter as rural dwellers.
Women and the college-educated are also slightly more likely than average to use the platform
Overall, observations related to users’ personal or professional lives are the most popular types of updates, while location-based tweets and links to videos are the least commonly mentioned.
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