Spectrum of Online Relationships in Social Media Marketing
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David Carr created this excellent Spectrum of Online Friendship based on some data Mike Arauz obtained. It has been used in social media marketing to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. This is a great diagram to refer if you want to analyse your online audience.
The diagram also looks at additional information such as the volume of relationship types, weaker connections that exist before both parties are mutually aware of each other and even the general timeline phases of the relationships.
These are relationships that begin online as opposed to physical, traditional friendships or acquaintances.
Check out the full diagram here.
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