The Rise and Rise of Google: Part 2 - Ubiquity Not Scarcity
In this next article in the series Nicholas Mann looks a little closer at Google’s ambition, and considers what trouble it might bring.
Eric Schmidt, Google’s’ CEO, has described the internet as “a tool of ubiquity and not scarcity”; and few would argue about how ubiquitous Google has become in its fields of endeavour!
However, when Eric speaks of ubiquity, he’s not in fact referring to Google; rather he’s talking about his theory of supply and demand of goods and services on the Internet. Schmidt’s doctrine is that unlike traditional business models where similar businesses compete for a finite number of customers and hence revenue (scarcity), the Internet, by comparison, has a (virtually) unlimited supply of both customers and revenue (ubiquity).
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