Recent comments


Bookmark and Share

Whittlebury Hall Website Nominated in MIMAs

It seems you just can’t keep us away from awards ceremonies at the moment!

Last night, we were proud to be guests of Whittlebury Hall at the Meetings Industry Marketing Awards 2014 (MIMAs) as the leading conference, training centre, hotel and spa was named as a finalist in the Best Website category.

The shortlisting follows a succession of awards nominations for Whittlebury Hall in partnership with Interdirect including the UK Digital Experience Awards and the UK Customer Experience Awards, in which the two businesses went on to win Best Customer Experience in the Hospitality, Leisure and Entertainment for the Whittlebury Hall website.

Congratulations to all of the MIMA winners and thank you to Whittlebury for a fantastic evening.

Go On, Give Us a Call


As an agency, we are all about service and making our clients’ lives easier. So it will hopefully come as no surprise that we have successfully secured a new low-rate 0345 version of our 0845 number that clients and enquiries can now contact us on.

Many years ago, having moved offices several times in a relatively short period of time, and as a consequence, having to change our telephone number each time, we took the decision to register a ‘National Local Rate’ 0845 telephone number that we could ‘take’ with us if we moved again. Typically, since registering this number we’ve not moved!

Anyway, back then, these numbers were considered cheaper alternatives to non-local calls, and since our client base had started to spread way beyond the geography of our immediate local dialling code area, we thought we were doing our clients a favour by keeping the costs down for them to call us – and indeed we were, for a while.

However, over the years, as competition has increased, telephone calls have become much cheaper. As a result, 0845 numbers have started to become comparatively expensive, relative to other numbers. Our new 0345 number will mean costs are kept as low as possible for anyone wishing to get in touch with us…and why wouldn’t you want to?!

You can now call us on 0345 121 5566, BUT, the 0845 numbers are still working….just in case you forget!

MKBAA is Back

The countdown to the second Milton Keynes Business Achievement Awards has begun!

As co-organisers, Interdirect hosted a launch party at The Casino MK with event management company Evolution and the Milton Keynes’ Business Leaders Partnership to mark the launch of the awards. MKBLP members and sponsors of the 2014 Awards gathered to hear about plans for MKBAA 2015.

MKBAA is set to be bigger and better than ever:

•    Bigger – with more award categories, and easier online entry with amended criteria to reflect Milton Keynes’ diverse mix of business sizes and types.
•    Better – with a new venue layout and an after-show party with music.

Speaking at the event, Dr Philip Smith, chair of the MKBLP announced that broadcaster and former war correspondent Kate Adie will be the compere at the DoubleTree by Hilton hotel at Stadiummk on Thursday, March 12, 2015.

“MK BAA 2014 was a resounding success and we are very proud of that achievement, and for 2015 we will make it an even greater celebration of Milton Keynes’ business success,” he told the audience at the launch party.

Fulfilling a pledge that the net proceeds from the 2014 awards would go towards a trust fund for start-up and emerging businesses, Philip Smith and ID's Nicholas Mann presented a cheque for £5,013 from MK Business Leaders to Julia Upton, chief executive of Milton Keynes Community Foundation, which will administer the fund.

She said the donation came as a report showed that in parts of Milton Keynes two out of five children lived in poverty.  She said: “That cycle can be broken with investment in skills, start-up businesses and social enterprise.  Thank you, and we are looking forward to MKBAA 2015 and will be there rooting for you,” she said.

Interested in entering the awards? If your business has an MK postcode, simply visit and submit your entry online from 16th October 2014. Find out more by following @MK_BAA on Twitter or joining the MKBAA group on LinkedIn.

Interdirect Supports Record Breaking Event at Millbrook

This September, Interdirect was excited to be involved in the seventh annual Cenex Low Carbon Vehicle Event hosted by Millbrook.

The show returned to Millbrook on 10th & 11th September and secured its place as the must-attend industry event.

With more than 2,400 attendees, LCV2014 revealed a 23% total increase in visitor and exhibitor attendance compared with LCV2013; a fantastic result for organisers, Millbrook as hosts, and all involved in the exhibiton.

The event took over Millbrook Venues’ large capacity Concept 1 and Concept 2 venues as well as using their unique track facilities to form part of the exciting Ride & Drive element of LCV2014.

Millbrook also exhibited at the LCV2014, showcasing its engineering facilities and capabilities, sharing news of its plans for future development and giving visitors the opportunity to experience some exciting Ride & Drives at the event.

The Millbrook exhibition stand was designed and created by Interdirect to incorporate a traditional indoor exhibition stand, totem-pole information stands, a wrapped bus shelter and van, and an interactive app for users to discover why there’s more to Millbrook than meets the eye.

Interdirect was on-site throughout the two day event to provide event support in the press office in partnership with Catalyst Communications, and secured coverage on both ITV Anglia and BBC Look East. The in-event activity followed a collaborative PR strategy building up to LCV2014 and a social media campaign on Twitter, LinkedIn and Google + which was designed, implemented and managed by the agency.
LCV2015 has already been confirmed to take place on 9-10 September 2015; we look forward to next year’s event being bigger and better than ever!

To find out more about LCV2014; visit , or follow @lcv_event on Twitter. To find out more about PR from Interdirect, drop us an email to or call Anne or Lauren on 0845 121 5566.

Interdirect Launches Stunning New Website for David Hunt Lighting

David Hunt's stunning new website, designed and develop by Interdirect

Interdirect is proud to have launched an innovative new website for David Hunt Lighting; one of the UK’s longest surviving lighting manufacturers.

The visually beautiful website was built using Interdirect’s advanced content management system SiteMachine to be completely responsive, therefore automatically responding to the device on which it is viewed.

The website, which went live at the end of September, incorporates our e-commerce solution MallMachine so that users can create a basket of favourite items then login to receive a quote against their desired purchases.

The design and build process required an overhaul of the original look and feel and had a strong focus on functionality and usability to improve the user journey and reflect David Hunt’s high-end lighting offering for trade customers.

Users can browse the entire David Hunt product gallery, with a range of collections and colour swatches to choose from, and be inspired by the stunning lifestyle gallery incorporated into the site. The website also features a blog so that administrators can login at any time to provide company news, updates and information.

“We are delighted in our new website,” said Hollie Moreland, brand manager at David Hunt Lighting. “The purpose of the website is to inspire our customers to expect more from our exquisite lighting range, and we believe that the talented team at Interdirect have helped us to achieve just that.”

“We hope our customers love the website as much as we do, and that the added functionality makes their experience with David Hunt Lighting that much more enhanced.”

Tom Jenkins, senior developer at Interdirect, says; “A ‘responsive site’ has fast become a buzzword for many companies as they recognise the need to keep up the evolving world of technology. At Interdirect, we are all about delivering websites that give the very best user experience, and a responsive site does just that.”

“The David Hunt Lighting website is an excellent example of how responsive websites make browsing products online simpler through an improved user journey.”

To view the website, visit on your desktop, tablet, or mobile device.

Interdirect and Whittlebury Hall Win UKCX Award

We are incredibly proud to announce Interdirect has been named as winner of the UK Customer Experience Award for Best Customer Experience in the Hospitality, Leisure and Entertainment sector in partnership with Whittlebury Hall.

The awards were held at ExCeL London, where our senior account manager Katie Burrows (far right) and the team from Whittlebury presented to a panel of judges to beat off stiff competition from nationally recognised brands such as and

In the presentation, Interdirect was able to demonstrate the advanced accessibility and functionality of the Whittlebury Hall website, which was designed and developed by the agency in May 2013, as well as a comprehensive email campaign implemented by the agency.

Since the Whittlebury Hall website went live, there has been a 17% year-on-year increase in visits to the website and an 84% year-on-year increase in online shop sales, as well as a direct correlation between email sends and peaks in traffic to the website.

The website was built using Interdirect’s advanced content management system SiteMachine, and is designed with the user journey in mind, creating an informative and interactive experience for all audiences.

“We’re extremely proud to have won this prestigious industry award", said Nicholas Mann, ID's managing director and owner. "The award is testament to the advanced accessibility of our content managed websites, and recognises the skill and expertise of our digital development team.”

Now in their fifth year, the UKCX Awards celebrate and reward excellence in customer experience and support organisations and businesses that wish to promote an exceptional customer experience.

Congratulating the 2014 winners, Neil Skehel, managing director of Awards International, said: “We are delighted and inspired by the best practice showcased at this year’s UK Customer Experience Awards. We have seen some shining examples from companies who have demonstrated outstanding customer experience and as a result have seen clear benefits in terms of business growth and customer engagement. The standard of entries has yet again been outstanding and the Awards day gave us the opportunity to acknowledge those companies and celebrate with the finalists and winners.”