At the core of the fast paced micro-blogging world that is Twitter are hashtags which are used to create micro news feeds, lists and are a great way of bringing people together. Using a hashtag will increase exposure of your content by ensuring that anyone searching for your hashtagged terms could stumble upon your tweet.
They’re also becoming more and more frequent on other social platforms, including Facebook, Instagram and particularly Google+ on which the use of hashtags can massively improve search engine performance.
Of course, you can create your own custom hashtag to promote your particular product, service or current campaign and if you’re lucky enough this can end up trending in the UK or even worldwide. There are however, countless well established hashtags that are already in existence on Twitter which are helping millions of businesses every day tap into conversations with engaged audiences for both B2B and B2C target markets.
Here's some of our favourites:
- #ThrowbackThursday, or #tbt, has become a big deal after nostalgia loving Instagram users adopted the hashtag to share posts of the past with their followers. #tbt has now migrated over to Facebook and Twitter where businesses can tap into this trend by sharing moments from their company’s history with their online audience to help tell the story of their brand.
- #FollowFriday, or #ff: think about who you’d follow on Twitter. Would they be random tweeters or more likely to be recommendations by friends or colleagues? That’s exactly how #FollowFriday spawned as Twitter users recommended accounts to follow every Friday. It’s popularity is obvious when you think about its simplicity (simply tag a user using @ functionality), accessibility (any user can get involved) and its feel-good nature (wouldn’t you be pleased if you were recommended for your social media content?)
- #UKBizLunch: ideal for national exposure to social networkers (lucky enough to take a lunch break) who are keen to share their latest innovations with the UK business community. Primarily on Twitter, but this hashtag can be used on Google+ to increase rankings when users are searching for UK users that can provide their desired product or service, for example “UK businesses providing website hosting”.
- #MKHour: our local hashtag MK Hour is a great opportunity to network with Milton Keynes’ businesses and stay up to date with what’s going on in the local area. #MKHour was established in 2013 by the guys at The Socialmediagency after it was felt that MK businesses weren’t reaping the networking benefits of social media. The hashtag quickly achieved around 20 regular tweeters and has since reached an average of 50 users tweeting the hashtag each week. Why not join in from 8.30 – 9.30 every Thursday!
There are also some brilliant industry specific hashtags that help to ensure your tweet is seen by the right audience, such as #EventProfs; the most commonly used hashtag within the events industry to connect in real-time with other industry figures, to which Interdirect regularly taps into for our client Millbrook Venues.
Combined with a variety of interesting and engaging content, using hashtags on Twitter and across your social network is a great way to increase exposure and increase your online presence.