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Interdirect wins double Gold at MK Digital Awards 2016

We're proud to announce that we swept the board at last night’s Milton Keynes Digital Awards with four awards, including the top prize for our work on behalf of Willen Hospice in the Flagship Website category.
Winning the award for a second time makes us the ONLY business to scoop the coveted Website accolade since the awards were launched in 2015.

We picked up a second gold in the Tourism and Hospitality Category for our responsive website and way-finding work with Grand Central Birmingham, MKDA presenter Robin Bailey also commented that it was his "personal favourite".

Awarded in every category we were shortlisted in, we also got Silver in the Blog: Business category, for our own blog, while picking up bronze in the School, Education or Charity category for Willen Hospice.

“We’re grateful to Interdirect and love working with the team on the website project and future developments. Improving the experience we give to patients and their families, we’ve seen some real benefits and great feedback. Since the new web launch, all our events are now bookable online and we’ve seen a massive uplift in people booking activities to support the Hospice”.
Hywel Jones, Head of Retail and Marketing, Willen Hospice
On the night we celebrated at the Jurys Inn award ceremony with our friends and clients from Willen Hospice, Birmingham City Council, Destination MK, Telford & Wrekin Council and Arena MK.

“Celebrating the repeated success of last year is a fitting way to celebrate our 21st year in business and wonderful to do this with so many of our clients”
Nicholas Mann, Managing Director, Interdirect

Thank you for all the encouraging support on Twitter, we're very proud of our achievements and glad our clients were able to experience it with us.

Our favourite tweets of the night:

21 Reasons We Love Interdirect

Interdirect, Milton Keynes’ leading full service marketing agency turns 21 in October, marking a huge milestone in the business’ story. Founded in 1995 by entrepreneur Nicholas Mann, the Agency has grown from strength to strength and today boasts a long list of leading brands as clients as well as a strong reputation for forward-thinking work which gets results.

To celebrate the Agency’s 21 years of business, we gathered 21 reasons why the team at Interdirect love spending their week at Whitsundoles Farm:

1-    The strong sense of team work.  We work well together as a team and support each other when in need.
2-    Every day is different and presents different challenges.
3-    We work on a farm! You can’t get much better than that.
4-    We have the best clients, with a wide range of industries and specialisms meaning that every day is a school day
5-    Clients come first and we will always go the extra mile to ensure they get what they need.
6-    Our MD and founder is still very hands on and has the same passion as day one.
7-    Summer BBQs are standard in summer – we are stoic Brits after all!
8-    We are supportive of the local charities and often on fundraising missions. 
9-    We are passionate about marketing and new technologies
10-    We class ourselves as geeks! We love data and analysis
11-    Friday pub day!
12-    The great atmosphere in the office
13-    Our eclectic music tastes!
14-    Our eagerness to learn new marketing trends and techniques 
15-    The endless flow of tea and coffee – there is always a brew on the go
16-    We constantly have our lovely clients in and out of the office. There is always someone new to say hello to.
17-    We are often out and about networking.  We love nothing more than meeting new people and finding out their business.
18-    We love any excuse to get into fancy dress
19-    We know and love everything about Star Wars
20-    Our creativity – always drumming up new creative campaign ideas
21-    Our love of cake.  We are rarely without homemade cake.   Shop bought ones don’t take the biscuit!

10 Tips to Get the Most Out Of Networking


We can do almost anything with a swipe, click or tap these days, and digital technology shows no signs of slowing its takeover of everyday tasks. Even letting our fingers do the talking has become a way of life in recent years, and I wouldn’t be surprised if an alarming number of people go all day without opening their mouths to speak.

Despite the many advantages the digital revolution has brought to communication (speed, cost, efficiency), it poses a threat that many young professionals – tomorrow’s Directors – do not learn the art of networking and making valuable connections through face to face communication.

Studies show that around 80% of all new business comes from networking of some type. That’s a whopping percentage when you consider the hours poured into digital outreach activities such as professional platforms, webinars, newsletters, etc... How many businesses are spending an equal amount of time on physical attendance to networking events, industry fairs and local business meetings?

It can be tough to prove the value of networking events (there’s no analytics or insights tab, no spreadsheet you can download to show instant ROI) but one thing is for sure – if you are attending an event for business purposes, you need to be getting the most out of your time there, because there is probably a competitor there right now!

Keep reading if you fancy 10 top tips on how to network like the best of them!

1.    Know your stuff. Make sure you research the types of businesses that will be attending the event alongside you, and single out any that you really want to strike up a relationship with and why.
2.    Go in smiling. Make sure you’re in the right frame of mind for lots of small talk, short conversations, as well as introducing yourself confidently. It’s natural to feel a bit nervous!
3.    Have your business cards to hand. There’s nothing more awkward than fumbling in the bottom of your bag for those pesky business cards – make sure they’re tucked somewhere convenient so you can hand them over with a stylish swoop.
4.    Conversation starters. Have some in mind – no one enjoys seeing that tumbleweed fly past.
5.    Offer advice as well as soaking it up. You might be there with the long term goal of finding new business, but try and see a networking event just like your other marketing efforts – you have to give to get.
6.    Get personal (a bit). You don’t need to ask them which child is their favourite, but striking up a relationship that is based on more than just work is the way to a long lasting partnership. In short, find a common ground both in and outside the office.
7.    Talk awards. A great talking point is asking if their team has entered any awards this year, to which your response can be “you should enter MKBAA!”
8.    Everyone is a nobody. Business celebs aside, most people there will also be feeling a little lost. Don’t let nerves stop you from introducing yourself – put your phone away and go back to basics with real, honest speech.
9.    Share with your colleagues. If you were one of the lucky few to attend the event, make sure the wider team gets a snapshot of where you went, who you met, and how they can be involved in maximising on the opportunity.
10.    Schedule some follow up time. Putting in the effort to maintain those connections is vital if you’re going to see anything come from all that small talk. Schedule in a block of time the following week to continue the conversations.

Getting the art of networking down isn’t initially easy, but it’s a skill that will come into play throughout your career whether you’re at a business event, going for that dream job, or befriending the elusive IT support team!

Simpler Entry Process for MKBAA 2017

As organisers of the Milton Keynes Business Achievement Awards, presented by the Milton Keynes Business Leaders Partnership (MKBLP), Interdirect have played a significant role in the evolvement of the awards since their debut in 2014. 

MKBAA has gone from strength to strength since its first year, recognising more of the city’s principle industries and welcoming more businesses from each sector. The awards now receive entries across 12 categories, spanning community impact, innovation and technology, hospitality and many more, reflecting the diversity of Milton Keynes businesses.

A crucial part of expanding MKBAA has been encouraging entries from more and more local businesses year on year through feedback from previous entrants. As the first step in entering the awards, a smooth entry process is a crucial: it must be both easy and quick, but informative enough for judges to ensure the right businesses find themselves on the stage.

For the 2017 awards, this process has been further streamlined to make entering as easy as possible for businesses whilst obtaining the information judges need. To enter for the 2017 awards, businesses need only to answer four questions with a maximum of 700 words for all four. In previous years, entrants would need to provide financial details, case studies and supporting evidence, amounting to a lengthy word count.
In addition, entrants no longer need to submit their final application – provided work is saved every time the application is edited, entries will be automatically reviewed when the application period closes.

Upon becoming nominees, entrants will then have to elaborate on their original answers so that judges can select finalists for each category.

Business looking to enter the awards can find instructions and tips for the best entry on the MKBAA website, as well as information on previous winners.

The entries period for Milton Keynes Business Achievement Awards 2017 closes on 23rd November 2016 – good luck!

Interdirect Nominated for 7 MK Digital Awards

Milton Keynes leading full service marketing agency, Interdirect, has been nominated for 7 awards at the 2016 Milton Keynes Digital Awards. The MKDAs, now entering their second year, recognise the innovation and progressive thinking of businesses, individuals, events, charities and educational establishments.

Nicholas Mann, founder and managing director of Interdirect, commented on the MKDAs: “I appreciate the importance of recognising and celebrating local success, and I am hugely impressed by the fantastic calibre and creativity of the digital industry in Milton Keynes.”

This year, Interdirect is nominated for:
•    Best blog for Interdirect’s blog
•    Best website for Telford & Wrekin Council
•    Best school, education or charity website for Willen Hospice
•    Best tourism website for; Grand Central Birmingham, Telford & Wrekin Council, The Hub Milton Keynes

Last year, Interdirect won a hat-trick of awards for best website (gold), best responsive website (silver), and best website for lifestyle and culture (silver). With a series of latest-technology websites and concepts, launched in the last 9 months for new and existing clients, the Agency hopes to leave the 2016 awards with several more trophies to add to its shelves. 

The winners will be announced at the awards ceremony on the 13th October at Jury’s Inn Milton Keynes.

Launch Event Opens MKBAA 2017

Interdirect were delighted to see the Milton Keynes Business Achievement Awards (MKBAA) launch in September. This will be the fourth annual event, which celebrates the success of businesses across our region.
Organised by the Milton Keynes Business Leaders Partnership (MKBLP), in association with Interdirect and event management experts Evolution Live, the 2017 awards come at an exciting time, as Milton Keynes celebrates its 50th birthday.
The launch event, which welcomed local businesses, supporters, sponsors and previous winners was held at The Transport Systems Catapult, an innovative and exciting business located within Milton Keynes.
As part of the celebrations, 50 red balloons were released to mark the 2017 theme of MK50 and Dr Philip H Smith MBE, Chair of MKBLP welcomed guests, explaining that;
“Businesses and their wealth creation have been at the very heart of what has made this city so successful over the last 50 years.
“This year’s event will be a fitting tribute to those 50 years of business achievement in Milton Keynes”, concluded Philip.
The awards, established in 2014, recognise the achievements of Milton Keynes businesses of a variety of sizes and sectors. Entries are now open, with twelve categories including innovation and technology, young business person of the year, and energy and environment available to enter at . The prestigious Business of the Year and coveted Lifetime Achievement Award will also be presented on the night at DoubleTree by Hilton, Milton Keynes. Previous winners include Christian Horner, Pete Winkelman and Dr Ann Limb OBE DL.
Following the success of last year’s two stage entry process, entries have been further streamlined for 2017, with the first stage closing on 23 November 2016.
MKBAA 2017 will be held on Thursday 9 March at the Double Tree by Hilton Hotel.
Continuing the pledge from the MKBAA steering group to foster the Milton Keynes business community, net proceeds from the awards ceremony will once again go towards the trust fund established by MKBLP with the MK Community Foundation for start up businesses in deprived areas of the city.
To enter the MKBAA, or to book a table at the awards ceremony, visit To find out more follow @MK_BAA on Twitter, and join the discussion on LinkedIn.

We are really excited to be involved yet again and are looking forward to them being a great success!