We're pleased to share that Interdirect's managing director and owner Nicholas Mann has been featured in the Features Exec Media Bulletin speaking about the benefits of PR within a full service agency, and why traditional media still matters.
What's been happening at recently at Interdiret?
Interdirect’s PR department is continuing to strengthen its client roster having extended its PR contract with the British Approvals Service for Cables (BASEC), and securing PR activity for the Defence Vehicle Dynamics Exhibition (DVD 2014) at Millbrook Proving Ground. Our client base has also expanded into the European market attaining an account for EEPCA; Europe’s professional body of electrical product certification.
Closer to home, we have also won an account for Milton Keynes Business Leaders Partnership (MKBLP), a not for profit business organisation, strengthening our reputation as Milton Keynes’ leading full service agency. In turn, this has led us to co-ordinate all PR activity for the first Milton Keynes Business Achievement Awards, which is organised by MKBLP in partnership with Interdirect.
This has meant that the Interdirect PR team has also strengthened; we have welcomed back our PR account manager from Anne Walsh from maternity leave and Lauren Payne has joined the team as PR account executive after completing her English language degree at Aston University, which involved a year’s placement with Interdirect. We have also appointed Steve Larner as account manager and continue to work with Debbie Lamb to support the influx of PR activity.
PR agencies are now competing against a whole range of communication specialists - from social and advertising agencies, to in-house teams and freelancers. How do you stand out from the crowd to win the pitch?
Interdirect has a winning full service solution, and with our team of experts all in one place we can ensure complete cohesion across our client’s entire digital, PR and marketing goals and objectives. With a full service agency clients have just one point of contact for all of their outsourcing needs, leaving them to run their business while we raise it to its full potential.
What’s more, when an agency works together as a team on a daily basis, ideas bounce off each other that enhance a client’s brand and reflects its core messages across all communication. Having access all areas means that our clients won’t end up with disjointed campaigns, which can often happen if you spread work across several different agencies.
We believe that PR is about being able to extract the right information from the right people, and having the skills to write about a subject in a clear and interesting way, whether that’s a technical article for an electrical cables journal or a feature on current retail trends for consumer media. At Interdirect we pride ourselves on being highly skilled writers, persuasive media handlers and excellent client services managers, the perfect combination for any B2B or B2C client.
What are you three tips to building and maintaining strong relationships with journalists?
- Hand your story to them on a plate - make it clear what it's about, with all materials easy to access, without attachments or URLs to more information.
- Be personal - understand their publication and tailor your release to suit.
- Respect deadlines - meet their deadlines, not yours, and you'll have a greater change of having your story published now and in the future.
Click here to read the full interview or why not find out more about Interdirect's PR offering.