Hannah Warren, Interdirect's online marketing specialist, shares her top SEO tips.
Search Engine Optimisation (SEO) is incredibly important. In reality, it may be the most powerful marketing available on the web. A well devised SEO strategy will generate organic/ natural search engine traffic, which is free, qualified and residual.
If you are unfamiliar with search engine marketing keeping up with the changes in technology can be demanding, however it is rewarding when you get it right and see your website at the top of the search results.
ID's Top SEO Tips:
- Quality content
Content is King. Creating compelling yet useful content is the most influential factor for boosting your SEO performance. What’s on your site must be for the benefit of the user and not just search engines; users know good content and will direct others to it.
Organic or word-of-mouth buzz helps build your site's reputation with users and search engines. Blog posts, social media services, email, and forums are great channels; sharing and engagement can increase search engine results positioning.
To increase engagement, think what keywords people use when finding your content; users experienced on a topic might use different keywords to a novice therefore consider target audience when creating content.
- Create unique page titles
A title tag tells users and search engines the page topic. Keep them informative, descriptive and brief; if it is too long only a portion will show in the search result. This won’t help users and is detrimental to your page rank.
- Description Meta Tag
A page's description meta tag gives search engines a summary of its content. Whereas the title may be a few words, a description meta tag might be a sentence or two.
Google might use description meta tags in the search results so they must be accurate, unique and interesting. These keywords in results are highlighted in the user's query to indicate whether the content matches a search.
- Anchor text
This is the clickable text seen as the result of a link. Links lead to external or internal content and the better your anchor text, the easier it is for users to navigate and Google to understand the link content.
Avoid generic anchor text such as “see article”, “click here”. Choose a brief, descriptive phrase to give an idea about the link and encourage the user to click through.
- Optimising images
Images can have a distinct file name and "alt" attribute and both should be optimised. The "alt" attribute allows alternative text for the image if it cannot be displayed and will be available when viewing on a browser that doesn't support images or using alternative technologies.
Optimising images is essential when they are links. The “alt” text will be treated as anchor text, so avoid generic or lengthy descriptions and follow the same practice for filenames.
- Header tags
Header tags present structure on the page; the largest identifying the most important information, the smallest the least important.
These visual cues aid the understanding of the type of content under each heading. Headings used sparingly across the page create a hierarchical structure for your content, making it easier for users to navigate the document.
To find out more email SEO@interdirect.co.uk.