Award winning full-service agency, Interdirect, has been appointed by Desmond J Smail to plan, implement and monitor all elements of a full service marketing strategy for the Aston Martin specialists.
Interdirect began managing Desmond J Smail’s social media platforms, SEO activity, PR strategy and digital development including email marketing and the creation of an e-commerce website following consultations at the client’s head office in Olney, Buckinghamshire.
Desmond J Smail appointed the agency following a series of customer testimonials from Interdirect’s widespread list of local and regional clients.
Interdirect’s team of specialists then created an omni-channel strategy that seeks to achieve Desmond J Smail’s objectives of increased sales in servicing, parts for the business as a whole and brand awareness for their sister companies Aston Service London and Aston Sales Kensington.
The range of activities showcases Interdirect’s full-service capabilities in targeting and engaging with target markets through an integrated approach.
Founded in 1981 by Desmond Smail, the company has grown to be one of the UK’s leading specialists in the servicing, restoration and sale of classic Aston Martin models, with two garages and showrooms in Olney and London. The company’s team of technicians possess more than 450 years of combined experience in working with a range of Aston Martins, and consequently have a strong reputation and long list of celebrity and high profile clients.
Lucy Abbott from Desmond J Smail commented; “Our partnership with Interdirect will take the business to new and necessary territories. Interdirect has already demonstrated an incredibly responsive and attentive service; their team listens and advises in equal measure to ensure we are considered and consulted every step of the way.”