As part of the agency’s PR activity for the UK’s largest casino outside of London, The Casino MK, and award-winning casino Aspers Northampton, Interdirect organised an exciting visit to the ’s wildlife park to see exactly how Aspers’ fundraising is helping to protect some of our planet’s most endangered species.
The Aspinall Foundation
The foundation was established by the late John Aspinall, father of Damian Aspinall who set up Aspers Casinos, and exists to prevent the extinction of rare and endangered animals. Since 2001, Aspers Casinos has supported animal conservation charity by raising an impressive £280,000 over its fourteen years of operation.Guests were able to take in the beautiful surroundings of the Port Lympne mansion house and gardens, and get close to the animals on a VIP safari and once-in-a-lifetime gorilla feed.
The Aspinall Foundation manages animal protection projects in Congo, Gabon, Java and Madagascar and is dedicated to safeguarding more than one million acres of habitat.
The Foundation is committed to returning all animals it protects back to the wild and were the first conservation project to reintroduce gorillas back into the wild. Since The Foundation was established in 1984, 18 gorillas have been returned to their natural habitat, and a number of successful breeding programmes have been established, not only for gorillas, but black rhinos, African elephants and clouded leopards too.
A passion for conservation
With a family passion for conservation, Damian Aspinall has always maintained zoos should be about animals not people, and this message is clear throughout Port Lympne. Between Port Lympne and the Foundation’s other wild animal park Howletts, 1,000 animals and 90 different species are given an environment that’s as close to their natural habitats as possible to enrich their rehabilitation.
One upcoming highlight of Aspers’ fundraising efforts includes a team of three from Aspers Northampton will aim to raise an incredible £5,000 by climbing Mount Everest in the Autumn of 2015.
What’s more, in celebration of their first birthday, The Casino MK is raising money for by giving people the chance to take part in a giant zip wire roulette game with all proceeds going towards The Foundation.