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ID Giving Tuesday Endurance Mann Challenge

Interdirect is excited to announce it will be taking part in #GivingTuesday! On Tuesday 2nd December, our MD Nicholas Mann will be taking on the Interdirect Endurance Mann Challenge (see what we did there?!) as he aims to take part in as many sports as possible in just 8 hours to raise money for the Milton Keynes Community Foundation as part of their #GivingTuesday Challenge Cup.

Nick will be swimming, indoor sky diving and rock climbing his way through the day, as well as some more surprise extreme sports activities, to raise as much money as possible between 8am and 5pm with the ID team joining in for different legs of the challenge.

All monies raised on the day will go to the Milton Keynes Community Foundation’s Surviving Winter campaign which supports elderly and vulnerable people during the winter months, such as the Food Bank and the Winter Night Shelter. Just £50 enables MK Food Bank to provide supplies to feed a family for a week, and the Foundation's aim is to raise £40k by the end of March to suppor the most vulnerable people in Milton Keynes to heat their homes, and to receive emergency food and shelter.

The company that raises the most money will be crowned the most generous workplace in Milton Keynes at a fundraiser event at Missoula in The Hub, Milton Keynes.

“I’m excited, if a little apprehensive, to be taking on the ID Endurance Mann Challenge”, says Nick.

“Interdirect has supported the Milton Keynes Community Foundation for a number of years and we’re now in the process of setting up a named fund to continue our support in 2015 and many years to come.”

“I can’t encourage you enough to give anything you can on #GivingTuesday and help us raise awareness and funds for this fantastic cause.”

“I’d also like to thank David Lloyd Leisure, AirKix and Ellis Brigham for donating their facilities in support of the Milton Keynes Community Foundation.”

To support Nick and the team in the Interdirect Endurance Mann Challenge visit www.justgiving.com/IDEnduranceMann or watch out for him out and about in MK as he takes on his challenges. Keep up to date with his activities on Twitter at @Interdirect using #IDEnduranceMann or on Facebook at www.facebook.com/Interdirect.

Customers Aren't For Christmas


It’s that time of year again – Christmas. Boom time for brands. But whilst you might be thinking that your business will be lost in the excitement of larger, perhaps pricier marketing campaigns, there are many reasons why your online marketing strategy a gift that keeps on giving to your business!

People spend more of everything at Christmas. More money, more time, more care. They want to make other people feel special, and they want to feel special while doing it. Isn’t this just the point of marketing in the first place; making the customer feel special? We don’t think that this should differ with the date.

When you start planning, or likewise evaluating the impact of your Christmas online marketing strategy, think about it as if you were planning a bricks and mortar shop – firstly your shop or office itself, aka your website. Despite the flurry on and offline, first impressions stick and this is a great opportunity to make a good one in the hope of bagging some return customers or advocates.

Think about your website as a shop floor and how well it responds to the things your visitors are looking for. Whilst the Halloween costumes should be firmly in the stock room for the next 9 months, the festive knitted sweaters should be centre stage. Your website needs to stand out from all others but it also needs to be practical, clear and focused on profit all year ‘round; content should be current and visitors should be able to find what they’re looking for with ease.

What about Christmas lights? They make your brand visible, sure, but what you should really be considering is whether you want to buy new lights each year or invest in ones that burn bright past December 25th. Social media is a light that shouldn’t just be lit at special times. Whilst you may have more exciting things to say at Christmas, connections don’t follow calendars and neither should your business. Growing an engaging platform with an interested community is no small task but is well worth the investment for your brand.

And, how will people discover your offering? SEO, and in particular PPC, might seem more worthwhile at a time when other brands threaten to drown your business’ voice, but a strong effort to make your website crisp and clear to search engines should be an ongoing effort. Google increasingly offers less information on your target market for free, and competition for higher rankings is getting fiercer and fiercer. Getting on board with search engines at Christmas is even harder if you haven’t got an SEO angel looking out for your business outside the holiday period.

In short, Christmas should be a time when marketers consider whether their online outlets are capable of making the best possible impression at any time of year – not just milestone months. If the hard work is put into your online strategy during the other 11 months, you’ll see that customers aren’t just for Christmas.

Are you feeling the limitations of your website, social media strategy or visibility to search engines? Give us a call on 0345 121 5566 or email us at info@interdirect.co.uk

Honda Shows Us The Other Side


Hats off to Honda for giving us one of the coolest, and cleverest, ads in a long time.

Honda has unveiled it's latest ad campaign, The Other Side, to showcase the new Honda Civic and Civic Type R Concept.

What appears at first glance to be just your average ad, albeit very slick, is an interactive masterpiece that allows users to switch between two contrasting narratives by pressing the 'R' key.

We won't ruin the viewing experience for you, but feast your eyes on the trailer above, then visit www.hondatheotherside.com to see the spectacle in full.

 

Whittlebury Hall Website Nominated in MIMAs

It seems you just can’t keep us away from awards ceremonies at the moment!

Last night, we were proud to be guests of Whittlebury Hall at the Meetings Industry Marketing Awards 2014 (MIMAs) as the leading conference, training centre, hotel and spa was named as a finalist in the Best Website category.

The shortlisting follows a succession of awards nominations for Whittlebury Hall in partnership with Interdirect including the UK Digital Experience Awards and the UK Customer Experience Awards, in which the two businesses went on to win Best Customer Experience in the Hospitality, Leisure and Entertainment for the Whittlebury Hall website.

Congratulations to all of the MIMA winners and thank you to Whittlebury for a fantastic evening.

Go On, Give Us a Call

 

As an agency, we are all about service and making our clients’ lives easier. So it will hopefully come as no surprise that we have successfully secured a new low-rate 0345 version of our 0845 number that clients and enquiries can now contact us on.

Many years ago, having moved offices several times in a relatively short period of time, and as a consequence, having to change our telephone number each time, we took the decision to register a ‘National Local Rate’ 0845 telephone number that we could ‘take’ with us if we moved again. Typically, since registering this number we’ve not moved!

Anyway, back then, these numbers were considered cheaper alternatives to non-local calls, and since our client base had started to spread way beyond the geography of our immediate local dialling code area, we thought we were doing our clients a favour by keeping the costs down for them to call us – and indeed we were, for a while.

However, over the years, as competition has increased, telephone calls have become much cheaper. As a result, 0845 numbers have started to become comparatively expensive, relative to other numbers. Our new 0345 number will mean costs are kept as low as possible for anyone wishing to get in touch with us…and why wouldn’t you want to?!

You can now call us on 0345 121 5566, BUT, the 0845 numbers are still working….just in case you forget!

MKBAA is Back

The countdown to the second Milton Keynes Business Achievement Awards has begun!

As co-organisers, Interdirect hosted a launch party at The Casino MK with event management company Evolution and the Milton Keynes’ Business Leaders Partnership to mark the launch of the awards. MKBLP members and sponsors of the 2014 Awards gathered to hear about plans for MKBAA 2015.

MKBAA is set to be bigger and better than ever:

•    Bigger – with more award categories, and easier online entry with amended criteria to reflect Milton Keynes’ diverse mix of business sizes and types.
•    Better – with a new venue layout and an after-show party with music.

Speaking at the event, Dr Philip Smith, chair of the MKBLP announced that broadcaster and former war correspondent Kate Adie will be the compere at the DoubleTree by Hilton hotel at Stadiummk on Thursday, March 12, 2015.

“MK BAA 2014 was a resounding success and we are very proud of that achievement, and for 2015 we will make it an even greater celebration of Milton Keynes’ business success,” he told the audience at the launch party.

Fulfilling a pledge that the net proceeds from the 2014 awards would go towards a trust fund for start-up and emerging businesses, Philip Smith and ID's Nicholas Mann presented a cheque for £5,013 from MK Business Leaders to Julia Upton, chief executive of Milton Keynes Community Foundation, which will administer the fund.

She said the donation came as a report showed that in parts of Milton Keynes two out of five children lived in poverty.  She said: “That cycle can be broken with investment in skills, start-up businesses and social enterprise.  Thank you, and we are looking forward to MKBAA 2015 and will be there rooting for you,” she said.

Interested in entering the awards? If your business has an MK postcode, simply visit www.mkbaa.co.uk and submit your entry online from 16th October 2014. Find out more by following @MK_BAA on Twitter or joining the MKBAA group on LinkedIn.