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The Best Periscope Campaigns of 2015

In early 2015 the world of marketing was full of whispers about the latest upcoming platform, Periscope. Whilst many social platforms are launched (and fail) on a daily basis, Periscope seems to be one of the few in recent memory which has grown from a whisper to a foghorn – and maintained the decibels.

Whilst the platform is still in the experimental, toe dipping stage, many brands have taken the plunge from the off. What is most interesting is the selection of brands that have done so – a handful of dark horses have steamed (or should we say streamed) in with some imaginative campaigns. We rounded up a few of the live streaming campaigns which we feel have learned lessons we can all benefit from when taking the Periscope plunge.

Doritos Roulette

Periscope is not yet quite strong enough to stand on its own two feet however integration with Twitter is easy since they own the new platform. Dominos used Periscope as a supplement to a wider campaign across Twitter, Vine, and YouTube. Each special ‘Roulette’ packet of crisps contained one super strength chilli Dorito, the purpose of the campaign being to capture the reactions of consumers as they consumed.

Using the hashtag #DoritosRoulette, all users had to do was tune in with their bag of crisps via Periscope to become eligible to be a contestant on the game. There was a Roulette wheel, spun by the game host, which decided which prizes were left to which contestant.

This campaign was great because it directly connected with viewers and encouraged them to try out the new platform. A much smaller pool of viewers than YouTube or Snapchat meant that engagement rates were much higher and the campaign had an intimate feel compared to Doritos’ other initiatives. Whilst this may change as the platform grows, Doritos capitalised on it at a time when enthusiastic early adopters were numerous.

The campaign also generated further press attention when the game was banned due to a schoolgirl claiming she almost died from the competition. And no, we’re not suggesting your campaigns physically harm your audience.

St Germain Peep Show Live

Unsung brand heroes St Germain teamed up with director Floria Sigismondi mid-2015 to produce a video campaign which was broadcast through YouTube and Periscope. Despite arousing attentions with its title, the campaign offered viewers a ‘behind the scenes’ peephole into the filming of ads at St Germain.

This Periscope campaign was one of the best because it harnessed voyeurism and ‘get it while it’s hot’ down to a T. Six two minute long burlesque shows were performed live by actress Hannah Simone from New Girl, and broadcast via the app. The recordings were available in Periscope for just 24 hours after their original post time, at which point they were mashed into a ‘behind the scenes’ video destined for YouTube.

Whilst sex largely sold this campaign, it shows the opportunity to use a mixture of live and edited footage to stretch out the lifeline of campaigns and to increase initial engagement with a ticking clock on unique, fresh content.

Connor O’Brien Session with Spotify

Product demos and interviews are two of the most obvious opportunities for Periscope, and streaming giant Spotify were clearly one of the first brands on the live bandwagon. Spotify used the platform to live stream an ad hoc acoustic session and behind the scenes clip with musician Connor O’Brien from The Villagers.

Over 380 viewers tuned in to the stream while it was being broadcast, showing the existence of an audience waiting for content. For those unaware of Periscope, the campaign also demonstrated the huge added value in offering consumers additional content that cannot be found elsewhere, and proved that their followers would invest the time in getting to grips with the new platform if a clear added benefit was on offer.

Turkish Airlines

Turkish Airlines tried out Periscope at 30,000ft, live streaming stages of an entire flight from Istanbul to New York and earning them the tag of first company to ever broadcast a whole flight. The broadcast showed flight crews before boarding, aircraft checks, passengers and the pilots hard at work, and concluded with a goodbye from the ground in New York.

The campaign was captivating in part because of the novelty element – flights are not typically associated with being connected to the rest of the world by Wi-Fi, quite the opposite! Like the St Germain Peep Show, the broadcast gave the impression of something real and unedited which differentiated the campaign from heavily prepared and scripted ads which are rapidly becoming background noise to consumers.

The stream received half a million hearts (the equivalent of Likes or favourites), and brought media attention to the carrier as a forward-thinking, bold brand, unafraid to try new things.

Many are hailing platforms like Periscope the future of interactive customer service, and even from a marketing perspective it’s clear that the app is far from saturated. We’ve trialled it with interviews and as an accompaniment to wider campaigns and found a surprisingly high number of viewers who tuned in. Whether you’re toe-dipping, belly flopping or gliding in gracefully, we recommend soaking Periscope up – it’s certainly not going anywhere for now.

Interdirect Celebrates 20 Years of Business Success

On 30 October 2015, Interdirect celebrated its 20th year as Milton Keynes’ leading full service marketing agency with a glass of bubbly, a big cake, piñata and super-sized balloons.

Interdirect was founded in 1995 by entrepreneur Nicholas Mann specialising in digital design and development and has since witnessed tremendous growth to become an agency with a full service portfolio of PR, marketing and digital expertise.

Over the years, Interdirect has established strong working relationships with big name clients and local enterprises alike, and has become a leading name within the industries it serves. As well as enjoying client longevity, Interdirect prides itself on its staff retention – with many of the 20 plus employees having been with the business for more than 5 years.

Interdirect is also a keen supporter of local charities, and has provided pro bono services to charities including Willen Hospice, the Association of Young People with ME (AYME) and MK Community Foundation, who it is working with again this year on the organisation of its #GivingTuesday Challenge.

Reflecting on the success of his business over the past 20 years, Nicholas commented: “I am very proud that Interdirect has stood the test of time and is now celebrating such a milestone. It is credit to the fantastic staff and clients that we have worked with over the years that have enabled us to achieve such success and I would like to thank everyone that has contributed to the growth of the business since day one. Bring on the next 20 years!”

Refined Process Boosts Entries for MK Business Achievement Awards

The search is now well under way for Milton Keynes’ leading businesses, which have until 30 November to submit their entries for the prestigious MK Business Achievement Awards.

The awards, which will return for the third consecutive year on 10 March 2016, are organised by the Milton Keynes Business Leaders Partnership (MKBLP), in collaboration with full service marketing agency Interdirect and event management experts Evolution Live.

This year the process for entry has been split into two stages; with stage one simply requiring businesses to answer ten quick questions, including basic details about their company and information about its key attributes and achievements.

The closing date for stage one entries is 30 November 2015. Applications will then be reviewed and approved for stage two, which may require further details to be submitted by 20 January 2016. The judging process will then commence and a final shortlist of businesses announced.

Dr Philip Smith, chair of MK Business Leaders Partnership said: “There are 12 awards categories this year that are open to all businesses in the MK postcode area. For the first time we are also introducing the opportunity to nominate a company, other than your own, for an award. This could be a supplier, customer or a company that you feel should be recognised for their accomplishments.

“We have seen a large increase in the number of entries compared to this time last year which, I’m sure, is a result of both the streamlined process and of the growing success and rising profile of the awards.”

Milton Keynes’ business women celebrate 30 years of Women in Enterprise

On Wednesday 28 October, I joined more than 50 women (and a handful of men) at Jury’s Inn to celebrate 30 years of Women in Enterprise – an informal networking group set up to support and mentor business women in Milton Keynes.

Amongst those in attendance were Dr Ann Limb, Chair of SEMLEP, Carole Mills, Chief Executive of MK Council, Dr Julie Mills and Jane Horridge from MK College, and Marian Livingstone of MK City Orchestra.

After dinner, Sally Fennemore, president of Women in Enterprise, spoke about the origins of the group.  As a founding member she was well placed to reminisce about the first president, Jan Burns, and the inaugural meetings held at the offices of Allied Dunbar with just 10 attendees, some of whom also attended on the night, including Margaret Macer, Carolyn Jardine and Chris MacDonald. 

Sally also spoke about looking to the future of Women in Enterprise.  Whilst the membership is not as high as it has been in the past, Sally's aim is to raise the profile of Women in Enterprise with a variety of events and by expanding the mentoring and support services, as well as to continue raising funds for its chosen charity of the year, Leo’s appeal, whose aim is to raise funds to enhance the children’s services at Milton Keynes Hospital.

The evening’s main speaker, Charlotte Jamme of Mia Tui then took to the microphone to tell her inspirational story of how she has built her handbag business over the last 4 years from the origins in Vietnam to the present day, selling via the direct shopping channel QVC.  Her stories of the challenges she has met, including a patent dispute with the travel agency Tui, struck many a chord, especially with her lessons learned – never give up and don’t take no for an answer!

The evening concluded with a raffle prize draw, raising £310 in aid of the Women in Enterprise’s chosen charity for 2015.

To find out more about Women in Enterprise MK and to view photographs from the 30th anniversary night find us on Facebook or follow us on Twitter @WEMiltonKeynes.

Project Visit with Milton Keynes Community Foundation

Here at Interdirect we’re very proud to support local charities both as a company, and through our team’s efforts.

One of the local charities that we support is MK Community Foundation. We recently took a trip with the Foundation on their ‘Seeing is Believing’ project visit, to see some of the local projects that MKCF support.
One of those charities is Melting Pot – whose aim is to help and empower people in the community in some of the more disadvantaged areas of Milton Keynes through projects such as employability courses for young adults with very low self-confidence.

Another cause that MK Community Foundation supports is Cycle Saviours - a project run by the Milton Keynes Christian Foundation and supported by MK Community Foundation, who work with young adults who previously did not fit into mainstream education, teaching the trainees how to repair bicycles, as well as teaching them core English and maths skills. The scheme has a 90% success rate, with trainees progressing into further training or work.

We finally visited Ride High, a project that aims to change disadvantaged children’s lives for the better, using the skills learnt with riding and caring for horses to help boost their social and personal skills, for health and fitness and to help improve concentration, which will in turn benefit their education.

The day spent visiting the various charities proved to be hugely insightful for us, and was an excellent way to see some of the work that the MK Community Foundation supports.

Speaking of the visit, our operations director, Carole Bailey said; “I’d like to thank MK Community Foundation for inviting me along to the day. It was really interesting and inspirational, and I have a much greater understanding of what MK Community Foundation do for the community.”

Jennifer Walker, director of development added: “MK Community Foundation is proud to work with home-grown businesses that care about the people of MK and our shared future. Visiting projects together means our supporters can see for themselves the positive impact their donation has on the local community.  It is thanks to the support of businesses like Interdirect that this work is possible.”

To find out more about MK Community Foundation, visit or get in contact directly via email

MK Businesses Team Up to Save Lives this Winter

As the #GivingTuesday campaign gains momentum, Interdirect and Milton Keynes Community Foundation have teamed up with several local businesses to compete in the #GivingTuesday Challenge Cup this winter.

#GivingTuesday, the international day of giving, comes to MK for the second year and local businesses will be fundraising to save lives in MK.

Heightening the bar from #GivingTuesday 2015, a series of challenges set by MK Dons SET, Snozone, Nuffield Health, Ellis Brigham and Bounce, will see business teams from across Milton Keynes not only raising money for charity but also competing against each other to win the Challenge Cup. This will be awarded based on the team that raises the most money over the course of the day.

Money raised on the day will go towards MK Community Foundation’s Surviving Winter fund, helping vulnerable people in MK survive the tough winter months.

Milton Keynes College, EMW Law, Fossil Group, Countryside Surveyors and Jeanius Consulting are among the first companies to sign up, leaving space for just four more teams to enter.

“We are delighted to be taking part in this year’s challenge for such a worthwhile cause – although we’re not quite sure what we’ve let ourselves in for…please be gentle!” said Aimee Barrable, Principal at EMW Law.
“Fossil Group are really excited to be taking part in Giving Tuesday; through our work with the Fossil Foundation we are always looking for new and exciting ways to give back to the local community.” said Karly Walters of Fossil Group.

Kaye Dwight, Head of Business Engagement at MK College said ‘We can’t wait to get together with other businesses to support Milton Keynes.  The challenge sounds like a lot of fun, if a little scary!’

MK Dons SET, who will be providing an activity for challengers to take part in on the day, said: “MK Dons SET are so proud to be part of this fantastic challenge, the money raised for the Surviving Winter fund really does help those most in need. Please give whatever you can on #GivingTuesday” John Cove, Chief Executive, MK Dons Sport and Education Trust.

If your business is up for the challenge, join Interdirect and MK Community Foundation by emailing to save your space for this extraordinary challenge.

Supporting #GivingTuesday doesn’t have to mean a test of physical endurance! You can support us by donating to Interdirect’s online giving page.