Email Marketing
Email marketing is an extremely powerful technique used by many organisations to keep in contact with their existing and prospective clients. It is very important to note however, that email marketing is not spam. It should only ever be permission based and it should always enable recipients to change their minds, and unsubscribe from the recipient list.
What makes email marketing so powerful is that for the first time, marketing managers are able to say which half of their marketing budget is working! Email marketing enables every email sent to be tracked, and in most cases it is possible to tell whether it has been delivered, opened and even if the links in it have been clicked upon.
Further, if Interdirect is in control of your organisation’s website, then it can also tell you what every recipient that followed a link to your website did on it; and probably what they did on successive visits too.
This insight into your clients’ behaviours is invaluable in the process of trying measure the successfulness of your email marketing strategy. Additionally it enables you to build a database of the characteristics for each individual recipient, thereby opening up the possibility of using much more targeted (relationship) marketing techniques in the future.
Interdirect uses its MailMachine product to broadcast and monitor email marketing campaigns. MailMachine comes as a standalone product or as a plug-in for SiteMachine. The MailMachine plug-in adds a suite of email marketing functionality to SiteMachine's content management system functionality thereby enabling website administrators to take full control of their organisation’s email marketing activity.
Interdirect has years of experience both designing, broadcasting and monitoring successful email marketing campaigns for organisations such as Champneys and lastminute.com, many examples of which can be seen in the portfolio section of this website.
If you would like to find out more then please email sales@interdirect.co.uk or call 0845 121 5566
