MailMachine

MailMachine, Interdirect’s fully functional email marketing system, comes as a stand-alone product or as a fully functional plug-in for SiteMachine.

MailMachine enables well designed HTML emails to be sent to large opted-in databases of recipients. Every email can be individually tracked and the activities of the recipients on the destination website can be monitored and reported on.

MailMachine brings a whole suite of email marketing functionality to marketing managers and system administrators: 

• Email marketing strategy measurement
• Broadcast marketing campaigns across various email platforms
• Monitor existing campaigns
• Track individual user activity
• Record user characteristics
• Follow the user experience from receiving the email to browsing through your site