AdWords Health Check

Pay Per Click advertising is big business! Not only does it account for 99% of Google’s $16 Billion turnover, but it can also generate significant revenues for advertisers.

However, simply using Google AdWords does not automatically guarantee success; and even when advertisers are pleased with their results, they often fail to realise that if they understood the intricacies of the process more intimately, they would probably achieved better results, for less money.

Of course, the longevity of Google’s AdWords revenue is predicated upon its advertisers continuing to be satisfied with the results that they achieve, for the money that they invest. However, it is wise to remember that it is in Google’s interest to make it easy for advertisers to spend money. Therefore, maximising its advertisers’ spend efficiency is not top of Google’s agenda, and as a result campaigns often throw away large proportions of their overall budgets on ineffective advertising. This is bad, but even worse is the potential impact of missed sales opportunities.

Therefore, it is extremely important that Google AdWords campaigns are set-up by trained professionals such as those working at Interdirect. They are experts at “rescuing” AdWords configurations, tuning them to achieve significantly better results for lower advertising spends.

To take advantage of Interdirect’s Google AdWords Health Check and receive a brief report of what Interdirect can do to help improve your organisation's AdWords performance, simply complete the  Free Health Check Form, email HealthCheck@interdirect.co.uk or call Interdirect's client servicing team on 0845 121 5566.