St David's Dewi Sant SEO

The Brief

St David’s Dewi Sant took a total of 10 years of planning, 3 years to build and was a project of significant scale and importance to Cardiff. Although its website was built by Interdirect with search engines in mind, no Search Engine Optimisation (SEO) had been undertaken, meaning St David’s was not competitive in the retail market online or in the search engine results listings.

Interdirect has been providing SEO management for St David’s since June 2011. With an understanding of the website’s structure, and proven results in the field of online marketing and SEO management, Interdirect was the natural choice for St David’s.

St David’s set out three key marketing objectives:

• Increase their exposure in natural search listings
• Increase the footfall to the shopping centre
• Increase awareness of the shopping centre both online and offline 


The Solution

Interdirect initially completed competitive analysis and built a strong SEO campaign, focusing on selected keywords. With this, Interdirect was able to complete a thorough optimisation 


The Result

In first three months of the SEO campaign, St David’s saw:
• 33% more year on year unique visits.
• The Page Rank increased from 2/10 to 5/10.
• The position increased from 2 to 8 for vital keywords in the SEO strategy.

Client Testimonial