Corporate Training Partnerships (CTP) PR

The Brief

Corporate Training Partnerships (CTP) provides training and development solutions for the financial industry. Its vision is to be recognised as the UK leader in the financial services sector for supporting and delivering organisational change.

With its knowledge and experience working with media in the financial services sector and strong relationships with local, regional, and national press, Interdirect’s PR team was appointed to work with CTP on its PR objectives.

The Solution

Interdirect provides public relations support for CTP such as generating press coverage, building media relations, as well as presentation opportunities, interviews and events.

Interdirect works on a strategic set of activities for CTP. Areas that it has targeted to date include:

• The launch of CTP’s new work based assessment ‘Experience Counts’
• Continuing Professional Development (CPD)
• Retail Distribution Review
• Suitability of advice

The Result

CTP articles have been published in many sector specific publications, including The FT Adviser, City Wire, and the Training Journal.

Client Testimonials