Interdirect & MK Lions: Perfect Pride

Discussing its sponsorship deal, Nicholas Mann, Interdirect’s managing director said, “Basketball is a fantastically exciting spectator sport, and the Lions have a great brand that we are extremely proud to support”. Mann continued, “In this age of the often reported sedentary lifestyle of our children, the Lions undertake great outreach work in the region’s local schools, not only encouraging kids to support the team, but also to play. I am delighted that Interdirect is helping to further this work by supporting the MK Lions.”

Part of Interdirect’s sponsorship deal is to take control of the Lion’s marketing and PR, using the services that it launched this year. Speaking about this aspect of the arrangement, Mann said, “The MK Lions is a wonderful brand that deserves great recognition and support. I am confident that by offering marketing and PR support to the Lions, Interdirect can capitalise on the wonderful work that Vince has already done, and the natural organic growth of the brand, to help realise its vast potential”.